Beyond Airdrops, RWA, and Stablecoins, Who is the Latest "Traffic King"?
Written by: Alex Liu, Foresight News
Graphics: Raven, Foresight News
Note: The "Hot Keywords" are sourced from Foresight News user search results in July 2025, with case variations of the same concept consolidated.
"Airdrops" Still Dominate
In the July search results, "Airdrops" still dominate, reflecting that the wealth effect continues to attract Web3 users' attention. Additionally, the term "Alpha" ranks fifth, raising the question: Who claims to have left their position as a Binance Alpha trader, but is secretly manipulating trading volume?
The most noteworthy airdrop information last month was the token details announced by Linea during Ethereum's 10th anniversary.
The LINEA token will allocate 10% to early contributors, with 9% going to users who earned LXP. 1% will go to strategic builders, including partner dapps and communities, managed by the Linea team. Builders can distribute to their users/communities, depending on various factors. This airdrop does not involve CEX listing, and funds are not allocated to the team or investors. Snapshots and Sybil filtering have been completed, with subsequent qualification checks including thresholds and multipliers. Liquidity provision (LXP-L) rewards are included in the 75% ecosystem fund, separate from user airdrops, with details handled by the alliance.
"RWA" Continues to Rise
Real World Assets (RWA) ranks second in hot keywords, with its popularity continuously increasing. What new developments are there in the RWA field?
In July, multiple listed companies from Hong Kong and mainland China entered the RWA field:
- Qianxun Technology (01640.HK): Collaborating with Luhua Securities to explore virtual asset, RWA leasing, and stablecoin settlement business
- Kanset Share (Stock Code 603458) subsidiary Kanset Taiyutanxing signed a cooperation agreement with Hankes Intelligence and Quchain Technology to explore blockchain technology and intelligent transportation integration
- GCL Technology: Plans to reach a strategic cooperation with Taiping Asset Management Hong Kong for global RWA issuance
- Huajiان Medical (01931.HK) announced a strategic milestone to build a "NewCo+RWA" Web3 exchange ecosystem centered on high-tech medical innovation drug assets, named "IVDNewCo Exchange", with a proprietary stablecoin (IVDDollar) (IVDD)
- Coolpad Group: Established an RWA business department to explore property asset tokenization
Keyword Rankings
"Stablecoins" Slightly Cooled
Last month, "Stablecoins" were the absolute narrative protagonist, with over 100 related news flashes on Foresight News, ranking second in the hot keyword list, just after "Airdrops". This month, "Stablecoins" cooled slightly but still rank third, with numerous track developments:
- Visa announced expanded stablecoin settlement support, adding PYUSD, USDG, and EURC. Additionally, besides Ethereum and Solana, Visa now supports Stellar and Avalanche blockchains.
- Trump family crypto project WLFI will strategically invest $10 million in the stablecoin project Falcon Finance, supported by DWF Labs.
- Hong Kong Monetary Authority: Can apply for a basket of fiat-pegged stablecoins, with the first license potentially issued in early next year
- Trump officially signed the stablecoin-related GENIUS Act
"PUMP" Suddenly Appears at Fourth
Beyond the top three keywords, "PUMP" surprisingly landed at fourth!
In July, Pump.fun conducted TGE after token presale, but after early strong token prices benefiting presale participants, subsequent prices weakened, falling below the presale issue price. The price drop caused Machi Big Brother's long position on Hyperliquid to temporarily suffer over $10 million in floating losses.
Despite Pump.fun recently using 100% daily revenue for token buybacks and releasing a fee dashboard, PUMP still hasn't returned to above its presale price.
