Metaplanet, a publicly listed company based in Tokyo (TSE: 3350), has significantly expanded its Bitcoin (BTC) Treasury by purchasing 463 BTC for approximately 55 million USD.
This strategic investment was made at a medium average price of around 119,500 USD per BTC. This emphasizes the company's commitment to enhancing shareholder value through significant cryptocurrency accumulation.
Strengthening Treasury with Bitcoins
After this recent purchase, Metaplanet now holds 17,595 BTC with a medium purchase price of around 102,800 USD per coin. The company's total Bitcoin investment reaches approximately 1.8 billion USD, placing Metaplanet among the largest Bitcoin-holding companies in Japan and seventh worldwide.
Metaplanet DashboardMetaplanet uses Bitcoin Yield (BTC Yield) as a primary performance indicator (KPI) to measure the success of its Treasury strategy. BTC Yield measures the percentage change in Bitcoin holdings compared to fully diluted shares in specific reporting periods. From 07/01 to 08/04/2025, Metaplanet reported a BTC Yield of 24.6%, reflecting continuous strong accumulation.
The company also tracks BTC Gain and BTC Dollar Gain indicators. BTC Gain measures the absolute growth of the company's Bitcoin holdings, excluding dilution effects from new share issuances. BTC Dollar Gain represents the market value of BTC Gain converted to US dollars. It provides investors with a clear view of Metaplanet's Treasury management performance.
In the second quarter of 2025 (04/01 to 06/30), Metaplanet reported a BTC Yield of 129.4%, accumulating BTC Gain of 5,237 BTC, equivalent to approximately 604 million USD. These figures highlight Metaplanet's robust financial strategy in leveraging cryptocurrency investment to strengthen the company's Treasury.
Addressing Inflation and Currency Risks
Metaplanet's strong Bitcoin purchases align with growing concerns about inflation and the continuous decline of the yen. According to industry analysts, the company's cryptocurrency strategy serves as a protection measure against monetary inflation.
"Japanese companies are facing a continuous yen depreciation, making Bitcoin an attractive hard asset," a cryptocurrency market analyst stated in a previous statement to BeInCrypto. "BTC provides superior long-term risk-adjusted returns, especially in markets where real yields remain negative."
Metaplanet's Bitcoin-focused Treasury management occurs against a backdrop of increasing global inflation, particularly in major economies like the United States and Japan. With the yen experiencing continuous depreciation, Japanese corporations increasingly view Bitcoin as a viable long-term hedge against purchasing power erosion.
The company's substantial BTC holdings significantly contribute to its corporate value. They outperform traditional operations like hotels and media. These traditional businesses currently represent only a limited revenue base.
Although the hotel segment remains stable, its profit contribution remains small compared to the cryptocurrency investment scale. In the first quarter of 2025, Metaplanet reported revenue of approximately 6 million USD, a 943.9% increase from the same period last year, primarily due to profits from Bitcoin sales and related activities.
Metaplanet's stock demonstrates volatility exceeding Bitcoin's fluctuations. This indicates increased exposure and sensitivity to cryptocurrency market variations. This volatility is driven by debt financing, new share issuances, and market fees related to anticipated future holdings.
Redefining Corporate Value through Bitcoin-Focused Strategy
The company affirms that its KPI method accurately reflects Treasury performance without exaggerating stock dilution impacts. Management emphasizes that BTC Yield, BTC Gain, and BTC Dollar Gain are valuable Treasury performance indicators. These indicators help evaluate performance independently of traditional revenue or profit standards.
Metaplanet's continued Bitcoin accumulation demonstrates confidence in BTC's long-term potential. The company views it as a robust inflation protection tool offering attractive returns amid global uncertainty. Investors are closely monitoring the 101,000 USD per BTC price level, Metaplanet's breakeven point. This level is considered a financial "danger zone" where potential losses might occur.
