* This article is a press release written and provided by Outset PR, unrelated to the original source.
In March, Forbes focused on the trend of crypto activities shifting to Argentina, Brazil, and other regions. Behind this, Chainalysis data indicates that the on-chain funds in Latin America increased by 42.5% annually, reaching $415 billion, making it the second-fastest growing crypto market globally.
Information Bonus Still Exists, But Has Become a Minefield
Although the Latin American crypto market is hot, media survival no longer relies on "publishing content will guarantee readership". Google updates its algorithm almost every quarter, and with market volatility, the original bonus has become a minefield.
Outset PR's analysis team conducted a comprehensive review of crypto media in the Latin American region, compiling a highly valuable "traffic capability map". This is crucial in an industry where media value can instantly reverse.
Research Methods and Standards
As readers increasingly value "credibility", many nondescript small media or sites that have ceased operations have been automatically eliminated, such as:
- tekcrispy.com (redirects to casino)
- latamblockchain.com (stopped since 2024)
- bitcoinmexico.net (stopped since May 2023)
- bitcoin.com.mx (stopped since 2023)
- cryptonoticias.com.ar, bitcoinnews.com.br (dead links)
This statistics only target media that are still active, independent, and have stable traffic during Q1 2025, totaling 55, and filtered by three main standards:
- Website is not redirected or rebranded, and still updates content.
- Stable desktop and mobile traffic within three months.
Primary audience is Latin American users (excluding media with Spanish or Portuguese as the main traffic source).
Trend One: Few Media Maintain Growth, Most Decline Overall
Trend Two: Latin American Crypto Media Highly Concentrated, Market Capped
January: Bit Hits New High, Traffic Bottoms Out
BTC soared to a historic high (over $109,000), with Trump's inauguration and ETF approval as driving forces. A false rumor about Pix payment system integrating with BTC in Brazil sparked a mix of general economic news and crypto topics.
Top Five Media Traffic Rankings:
Media Name / Monthly Traffic
- ámbito.com
37.75M - infomoney.com.br
20.85M - iprofesional.com
9.23M - diario.mx
5.51M - moneytimes.com.br
3.57M
Overall Q1 initial total visits were 94.48M.
February: Market Crash, Media Follows
- Bybit was hacked, meme coin scandal, Trump's tax on Mexico, causing Bitcoin to drop 17% in a single month, one of the worst performances in history.
- Google algorithm prematurely heated up the update, leading to ranking and indexing chaos for most websites.
78.18% media traffic declined, only 21.82% grew.
Best performers:
criptotendencias.com (+135.05%)
observatorioblockchain.com (+99.64%)
criptoinforme.com (+62.47%)
Traffic disaster areas:
cryptonews.com/br (-94.98%)
criptoeconomia.com.br (-80.59%)
Overall traffic dropped to 81.53M (-13.71%)
March: Partial Rebound, But More Polarized
BTC oscillated between $83K and $94K. Trump proposed the "US Strategic Bitcoin Reserve" concept, briefly causing a rebound, but unable to reverse the overall situation.
Google's March core update officially launched, with 24 media outlets rebounding, but overall most continued to decline.
Growth list:
criptoeconomia.com.br (+280.87%)
diariobitcoin.com (+238.49%)
compraracciones.com (+214.60%)
Decline list:
es.coingape.com (-63.57%)
tododecripto.com (-49.99%)
Total visits in March were 85.59M (+4.98%)
Core Conclusion: Q1 Was an Elimination Race, Growth ≠ Stability
Over 73% of crypto media lost traffic in Q1, with only 15 sites successfully growing against the trend.
Many seemingly "high-volume" websites actually:
Are not specialized in crypto news (e.g., Infomoney, ámbito.com)
Lack long-term stability (mostly short-term SEO operations)
Key Point: Only Six Media Outlets Have Real "Influence"
Outset PR analysis shows that traffic of pure crypto media in Latin America is almost monopolized by six outlets:
Media Name / Average Monthly Traffic
- CriptoNoticias
>400K - Cointelegraph BR
>400K - Livecoins
>400K - CriptoFacil
>400K - Bitfinanzas
>400K - Portal do Bitcoin
>400K
These six collectively own 69.13% of traffic share (total 4.11M visits).
The gap with other media is obvious:
Mid-tier (Cointimes, BeInCrypto BR, etc.): 130K–270K.
Long tail (24 outlets): Below 91K.
14 of them have less than 10K monthly visits (such as Criptoeconomia, 99Cripto).
Notably: No pure crypto media broke 1 million monthly visits in Q1. This means crypto PR must collaborate with non-crypto major media and "macro narrative opportunities" to reach million-level audiences.
Update PR Strategy, or You'll Waste Money
Outset PR reminds:
"Traffic doesn't equal effective exposure,
Many high-traffic media only discuss crypto during bull markets
They disappear when the bear market arrives."
Outset PR's recommendation is to select media based on actual data, not packaged solutions. They update their observation database each quarter, removing ineffective media, and only recommend currently valuable platforms.
