Traditional financial companies in the United States are actively entering the cryptocurrency industry. Major asset management firms, including Charles Schwab and Fidelity, have begun recruiting high-level executives for cryptocurrency departments, accelerating this trend. As institutional regulations become increasingly clear, there is an assessment that these traditional financial institutions (TradFi) now have an environment to enter the digital asset market.
Charles Schwab, one of the largest asset management companies in the United States, is currently recruiting a senior product manager dedicated to cryptocurrency trading and a senior product manager responsible for on-chain experience. This is not a one-off project but part of a medium to long-term platform strategy, symbolizing the company's commitment to the cryptocurrency business. With total assets under management of approximately $10 trillion, Charles Schwab has begun preparatory work to launch Bitcoin (BTC) and Ethereum (ETH) spot trading services, with Bitcoin spot trading expected to be provided by April 2026.
This recruitment news is recognized as an industry-wide trend, as other major financial institutions like Fidelity are showing similar movements. Experts analyze that the clarification of regulatory environments and the maturation of the cryptocurrency market are enabling TradFi's full-scale entry. Particularly, the movements of these traditional companies targeting institutional investor acquisition and trading structure sophistication are expected to potentially serve as a catalyst for breaking down boundaries between traditional finance and the blockchain industry.
Meanwhile, this entry trend is expected to continue during the US presidential election phase. Especially with former President Trump repeatedly expressing a favorable stance towards the virtual asset industry, attention is focused on potential institutional changes after November. The cryptocurrency industry is closely watching whether the trust-based policy direction and combination with traditional financial capital can provide a turning point for industry transformation.
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