According to the Associated Press, Foresight News reports that JuCoin established its European headquarters in the Swiss Crypto Valley on August 5th. JuCoin stated that choosing Zug as its European base was due to Switzerland's regulatory transparency and innovation inclusiveness in the global crypto field. The region is the birthplace of industry pioneers like Ethereum and Bitcoin Suisse, and is known as the "Crypto Valley".
JuCoin has completed its initial local team formation, including professionals from market, community, customer support, and business expansion positions, and plans to expand to 100 people by the end of 2025, prioritizing local talent recruitment. In terms of compliance, JuCoin has formally applied for the EU MiCA (Markets in Crypto-Assets) license.
JuCoin emphasizes a "service-driven" positioning, building differentiated competitive advantages through a diverse ecosystem. "Our goal is not just to provide trading tools, but to build a secure, usable, and sustainable crypto service network for European users," said Hugo Teo, JuCoin's European COO. Ecosystem products including JuChain (blockchain infrastructure), JuChat (social platform), JuGame (chain game entertainment), and JuOne (hardware devices) will fully enter the European market.
